[FAIE: Marketing] Seminar “Essential Skills for Marketing 6.0 Professionals”

Marketing 6.0 – Are You Ready to Conquer the New World of Marketing?

Are you wondering how to transform theory into practice? What skills are the keys to success in the era of Marketing 6.0? The seminar “Marketing from Theory to Practice: Essential Skills for Marketing 6.0 Professionals” will provide you with inspiring answers.

On the morning of 16 October 2024, in Room A301, Campus 1, Lac Hong University, The Faculty of Administration International Economics (FAIE) organized a seminar featuring experienced speakers: PhD Nguyen Van Tan – Head of FAIE; PhD Duong Minh Hung – Deputy General Director of OPC Pharmaceutical Joint Stock Company; and MB Huynh Nhat Lam – General Director of Cuskin Korea Cosmetics and Aesthetics Pharmaceutical HT. It was an inspiring and knowledge-rich morning for students passionate about Marketing.

Real Stories – Lessons Beyond Textbooks

In a friendly atmosphere, students confidently raised questions about the challenges they face when starting a career in Marketing. Questions such as “How can we attract customers in the digital era?” and “How can we build an effective marketing campaign with a limited budget?” were addressed by the speakers through their own practical experiences. Each response was a story, a valuable lesson that cannot be found in textbooks.

Learning Opportunities Beyond the Classroom Walls

The seminar truly created a space where students not only listened but also directly asked questions and received advice from experienced professionals. For example, when asked about building customer trust in the digital environment, MB Huynh Nhat Lam shared real-life experiences from developing the Cuskin Korea cosmetics brand, emphasizing patience and listening to customer feedback. Additionally, PhD Duong Minh Hung shared hard-earned lessons on overcoming difficulties when introducing new products to the market.

Students were exposed to real business scenarios, proposed their own solutions, and received immediate feedback from the speakers. They gained genuine value from the insights shared by the lecturers and industry professionals—knowledge that can be directly applied during internships and future employment.

The Faculty of Administration International Economics Always Accompanies Students

The seminar not only provided knowledge but also demonstrated the Faculty’s dedicated support for students. The lecturers consistently create opportunities for students to meet successful industry professionals, enabling them to understand not only theory but also practical application. PhD Nguyen Van Tan, Head of FAIE, shared: “We want our students not only to excel in knowledge but also to be ready to face real-world challenges, and seminars like this serve as a bridge bringing them closer to the labor market.”

Connecting Theory and Practice – A Foundation for Future Success

The seminar concluded with smiles, enthusiasm, and a readiness among students to embark on new journeys. This was not merely an academic activity but also a testament to the Faculty of Administration International Economics’ continuous support for each student in pursuing ambitious goals.