Basic Video Production and Design Skills.

There are many ways to convey information. Typically, delivering messages through text or speech alone may make the audience feel bored. Instead, why not use a sequence of images or videos to create greater engagement? This is also a practical way to apply information technology in both work and daily life. For this reason, the Economic Law Club organized a workshop titled “Basic Video Production and Design Skills” to help students understand how to create a simple video, organize and implement production tasks, and effectively use supporting software. This not only assists students in completing video assignments required by lecturers or creating personal introduction videos, but also supports them in producing marketing videos for businesses.

At 1:00 PM on October 8, 2022, in Room A301 at Lac Hong University, the Economic Law Club created a platform for students to connect, network, and learn about Canva (a popular application widely used by young people today). The workshop began with an exciting mini-game featuring attractive prizes from the Organizing Committee, creating an enthusiastic and lively atmosphere.

In his opening remarks, PhD Nguyen Van Tan (Dean of FAIE) encouraged students to actively participate in extracurricular activities organized by departments and faculties. Through such activities, students can enhance essential skills and broaden their knowledge through meaningful interactions.

Moving into the main session, MSc Ngo Thi Kim Anh raised the question: “To complete a video, what is more important—ideas or supporting software?” Some students believed that ideas were more important, while others emphasized the software. Although opinions varied, she highlighted that ideas are the most critical element because software tools can be learned by anyone, but ideas represent intellectual creativity—the unique factor that creates distinction and leaves a strong impression on the audience.

The workshop was further supported by Mr. Nguyen Van Ry, President of the Economic Law Club, and Mr. Vo Thai Sinh, Secretary of the Faculty Youth Union, who shared practical insights into producing a complete video. Mr. Nguyen Van Ry offered valuable experiences from his own journey of self-learning video design, while Mr. Vo Thai Sinh provided detailed guidance on Canva features such as adding music, inserting graphics, and selecting backgrounds effectively.

After a series of hands-on instructions on using Canva, the Organizing Committee divided students into groups and introduced a challenge to determine the winning team. The challenge was to design a video with the theme “I am a student of…”. Throughout the process, the Organizing Committee was always ready to support participants whenever difficulties arose.

Upon completing their videos, groups were also introduced to basic marketing concepts by promoting their products on the fanpage and encouraging engagement. Within a short period, students learned not only how to create a product but also how to promote it effectively—an essential experience that lays the groundwork for future entrepreneurial endeavors.

In addition to learning basic video design skills, participants received free access to Canva Pro, valued at VND 1,299,000 per year. The program extended beyond the workshop itself: a communication channel was established between the Organizing Committee and participants to provide ongoing support for any future questions or challenges related to video production. This approach also introduced students to the concept of after-sales service and long-term support for products.

After this workshop, students undoubtedly gained valuable experiences—from mastering Canva and practicing teamwork to task allocation, creating products aligned with consumer preferences, and marketing strategies. These experiences serve as essential preparation for both their academic journey and future careers.