Thematic Seminar “Entrepreneurship with Tourism Enterprises”.

In line with the entrepreneurship movement that has recently received attention from various levels and sectors, in the final days of November 2023, The Faculty of Administration International Economics, Lac Hong University, organized a thematic seminar titled “Entrepreneurship with Tourism Enterprises.” Entrepreneurship in the tourism sector not only offers attractive business opportunities but also creates unique experiences for students currently studying at the University. Through the program, students gained a clearer understanding of the knowledge and skills required when aspiring to start a business in the tourism industry. The seminar featured two guest speakers: Mr. Tran Quang Duy – Director of Penguin Travel Services Joint Stock Company, and Mr. Than Van Linh – Director of Tri An Adventure Company Limited.

At the seminar, drawing from his practical experience, Mr. Tran Quang Duy – Director of Penguin Travel Services Joint Stock Company – presented the process of product development for tourism enterprises. A successful tourism product must meet customer needs and deliver unique value. Product development must create an engaging experience by combining elements such as tourist destinations, activities, services, and amenities. A tourism product should provide customers with a sense of excitement, exploration, and connection with the destination.

In addition, Mr. Than Van Linh – Director of Tri An Adventure Company Limited – introduced the process of market identification and communication for tourism enterprises. One of the key factors for success in the tourism industry is understanding the target market and building a brand image. Capturing trends and customer demands enables tourism enterprises to identify potential market segments and develop appropriate product packages.

With presentations from both speakers, who are directors of startup tourism enterprises, tourism students gained an overall perspective on entrepreneurship in the tourism sector. Through market research, communication, product development, and service quality enhancement, tourism enterprises can create differentiation and achieve success in this field. The entrepreneurial journey requires not only creativity and industry knowledge but also patience, consistency, and determination to overcome challenges.